Irina is a digital media connoisseur, well versed at recognizing original ideas in marketing, technology, entertainment and the arts. Irina has a passion for leveraging media, entertainment and technology as vehicles for change. Intrigued and guided by the civic good arising from initiatives set in motion by cultural icons, projected through media, Irina cultivates and seeks out opportunities to drive change where media and cultural icons can give voice to the oppressed, spur economic growth and create awareness of issues on a local and global level.
Expertise
- Digital Marketing
- Campaign Management
- Relationship Building
- Social Media Strategy
- Brand Development
- Strategic Analysis
- Cross-vertical Communication
- Marketing Technology
Accomplishments
- Successfully branded a Consumer Packaged Goods offering for a local wholesale business – currently in market on Amazon.com
- Branded and launched the online presence of a local health & fitness business – currently receiving 500 page-views per month
- Produced, planned and promoted a community benefit concert geared to raise funds for a major humanitarian organization resulting in social media and local community awareness of the severity of natural disaster and aid needed in the aftermath. Attendance, participation and donations exceeded expectations
Industries of Interest
- Diversified Entertainment
- Creative and Strategic Agencies
- Credit Services
- Healthcare Information Services
- Internet Information Providers
- Personal Products
Arts | Marketing | Technology | Digital