Sr. Product Manager, Digital Servicing
Enable global marketing colleagues to effectively utilize internal marketing operations capabilities to effectively deploy and monitor campaigns; leading a scrum team and working with all levels of stakeholders to optimize how we work and drive operational efficiencies leading to time and revenue optimization
- Ran multiple Design Thinking sessions to bring thought leaders and subject matter experts together to understand and drive solutions for common business challenges
- Completed the online Design Sprint Masterclass by
AJ&Smart
, and learned how to lead a team to create and test new product concepts in only 4 days. Subsequently effectively facilitated numerous sprints and workshops to drive business outcomes
Sr. Manager, Global Personalization Solutions
Enabled global remit of 20 markets to effectively utilize Personalization capabilities; power
engaging content on amex.com MYCA, working with key business partners in product, analytics, and tech to prioritize objective driven outcomes
- Responsible for 4 directs, and 10+ indirect staff over time in role. Mentored, coached and motivated 5 FTEs and 3 contractors
- Conceptualized and redesigned campaign launch process, enabling
self-servicing for marketers reducing time-to-market from 5 days to 3 days while saving
~60+ hrs./month
- Integrated brand new capabilities and processes over a short period of
time in support of new products, complex dynamic placements, content
feeds, & enhanced risk checks
- Re-engineered monthly reporting: introduced and on-boarded Tableau,
enabling team to combine metrics from multiple sources
and provide improved readout to partners
Founder & Chief of Product
Mamastay is built on a core belief: When moms feel good, the world becomes better. Conceptualized and curated a kit of luxury wellness products for new moms; went from concept to market with e-commerce in 6 months. Launched an online maternal holistic wellness hub to empower future and current moms in their maternal wellbeing journey.
Manager, Personalization, Engagement & Operations
Empowered internal marketing teams to effectively leverage and maximize
content capabilities and enable personalized Card Member
experience
Account Executive, Digital Operations Supervisor, Demand-Generation
Motivated major advertisers to leverage behavioral
targeting & data products (BlueKai, Datalogix); onboarded DSP (AppNexus); drove CTR lifts of 4000%+ via Test & Learn
Digital Associate
Led launches, optimization, and QA of campaigns ensuring delivery to key
performance indicators
Education / Certifications
AIGPE™ Process Mapping Specialist